Email Marketing Manager Job at Synergy Interactive, Newark, NJ

aHA5RGNWUFNsZVRHbHNuTzRVVWR2SHZjc2c9PQ==
  • Synergy Interactive
  • Newark, NJ

Job Description

Key responsibilities

  • Collaborate with marketing stakeholders to understand business requirements and design effective outbound campaigns and customer journeys across email, push notifications, and other channels
  • Build and execute outbound campaigns, including email, push, SMS, and other channels, ensuring seamless delivery and a consistent customer experience
  • Provide self-service guidance as well as full-service Braze support to marketing teams, depending on the complexity of the customer journey or outbound initiative
  • Manage the content creation and personalization process, working closely with copywriters, designers, and other marketing team members
  • Develop and maintain customer segments and targeting strategies to optimize campaign performance and personalization
  • Monitor campaign performance, analyze results, and provide recommendations for optimization and improvement
  • Stay up-to-date on email marketing best practices and new channel capabilities, and advocate for the adoption of emerging technologies and methodologies
  • Streamline the outbound campaign production process through automation, process improvements, and the implementation of new tools and technologies
  • Coordinate with the Global Production team, Associate Director, and Director to ensure timely delivery, appropriate resource allocation, and alignment with overall marketing priorities
  • Support Global Outbound Production Specialists in developing their understanding of tools and process as well as with issue resolution

  • Basic Qualifications:
  • 2-3 years of hands-on experience in email and outbound campaign production, specifically with Salesforce/ExactTarget or similar marketing platforms
  • Basic knowledge of HTML and email design best practices
  • Business fluency in English, both written and spoken (all locations)
  • Business fluency in Japanese, both written and spoken (if based in JP)
  • Exceptional organizational skills to efficiently deliver tasks within specified timelines during agile sprints

Preferred Skills:

  • Demonstrated interest and experience in online marketing, customer relationship management, and data-driven decision making
  • Passion for books, audiobooks, and media in general
  • Keen attention to detail and strong organizational skills
  • Ability to work effectively in a technical environment and proficiency with email marketing and data analytics tools
  • Knowledge of German, French, Italian, Spanish, and/or Quebec French (based on location)
  • Experience with marketing automation platforms, A/B testing, and campaign optimization

Job Tags

Similar Jobs

Northwire Inc.

2nd Shift Extrusion Operator Job at Northwire Inc.

Summary/Objective: Fast-paced and rapidly changing, Northwire designs and manufactures custom, made-to-order products for a diverse range of industries. Successful TEAM members will need to demonstrate flexibility, adaptability, a positive attitude and exacting attention...

Midwest Logistic Systems

Part-time Midwest Logistics Systems Dedicated truck driver Job at Midwest Logistic Systems

 ...home time work schedule. Drive the same out-and-back dedicated route and work with the same customers every day. Haul automotive...  ...Weekly paychecks. Qualifications Valid Class A Commercial Drivers License (CDL). Live within 50 miles of Upton, KY. Minimum... 

M.U.S.T. - Mentoring Urban Students and Teens

Program Director Job at M.U.S.T. - Mentoring Urban Students and Teens

 ...partners and stakeholders who support our work. The Program Director is responsible...  ...communicate with team members, including weekly check-in with the Executive Director, monthly...  ...schedule and the ability to work from home are a bonus. Hiring process: You will... 

Sterling Search Partners

Insurance Account Manager - Epic Software Job at Sterling Search Partners

Sterling Search Partner is helping a Birmingham Insurance client with its search for an Account Manager. As an Insurance Account Manager is responsible for managing and maintaining client relationships, ensuring their insurance needs are met, and providing exceptional ...

Express Employment Professionals

Project Manager Job at Express Employment Professionals

From IV tubing to medical-grade heat shrink, our client provides customers with the broadest, most versatile tubing solutions for different medical and industrial applications. Their office in King of Prussia is seeking an experienced Project Manager. This position is ...