Job Description

Our retail clients' Digital team is reimagining how consumers experience convenience. As a CRM Product Manager , you’ll be responsible for the planning, development, and management of CRM systems. You’ll work closely with software teams and stakeholders to define product requirements and coordinate resources. You'll also be responsible for identifying and tracking KPIs as you build out CRM capabilities.

The ideal candidate is a highly organized individual with a passion for user experience, excellent stakeholder management, and a demonstrable history of delivering superior customer experiences.

Responsibilities:

• Design, manage, and execute CRM capabilities to optimize both internal efficiencies and customer engagement
• Establish or participate in Design Thinking, Agile, and LEAN rituals to create team rhythm, promote communication, and refine roadmaps iteratively
• Lead and facilitate in-person research to gain deep customer understanding and empathy
• Stay up to date with CRM industry trends and competitor practices to identify immediate and upcoming user needs
• Establish and prioritize product features/enhancements to support long-term strategy and business objectives
• Set product vision and lead road mapping, goal setting, story writing, project execution, A/B testing, and product roll-out strategy
• Define key performance indicators (KPIs) to measure success and impact
• Prioritize features and tasks for the product using internal tools, tracking and reviewing product direction frequently
• Manage collaboration and communication with other teams, both internal and external, to ensure teams have what they need and can work efficiently
• Establish documentation for product capabilities and provide training/support to end-users

Qualifications:

• Bachelor's Degree
• Minimum 2 years of experience in digital product management
• Proven experience as a CRM Product Manager
• Proficiency in CRM software, such as Salesforce Marketing Cloud
• 1-2 years of experience in Agile product management

McKinley Marketing Partners, a 24Seven Company, is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

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